Catherine Goodheart

My Recent Work

Substack

Current

Iovino Enterprises

2024 - 2025

Proposal/Marketing Coordinator

Creating content and marketing assets through Adobe InDesign, Illustrator, and Photoshop for proposals, project sheets, advertisements, social media content, and branding (both internal and external).

Published Master's Thesis

2024

Authenticity in Fashion and Beauty: Influencer Marketing and the Development of Parasocial Relationships on Social Media

AcademicWorks.CUNY.edu

Website Creation

2024

Priority Care Physical Therapy

Created the entire website for the business Priority Care Physical Therapy using Wix, including all copy and photography (under the guidance and approval of the PT).

PriorityCarePT.com

Pets on Q

2022-2024

Social Media Management

Created a variety of static and video posts using Canva for graphics that related to pulling video clips, creating educational content from blog posts, and compiling videos of our talent to showcase to the public.

Created all captions and scheduled all content through Meta Business Suite (for Instagram and Facebook only) and Repurpose.io (for Instagram, Facebook, and occasionally TikTok). Below are a few of many examples of the viral content sourced and repurposed.

Although the brand's focus was not on TikTok, we did attempt to upload videos showcasing what it's like to work with the company and some tips on being a creator, but ultimately found that the engagement wasn't there and chose to stay focused on IG.

Talent Agent

Managed communication between various brands and the influencer's of their choosing from our talent network to create content for their product, including approval of influencers pricing, approval of content, captions, and hashtags, and analyzing metrics to measure the reach of the influencers both before selection and after uploading campaign content. Here are some of the most viral clips from campaigns below.

Managed creating content and captions from AnimalBiome's Instagram that were re-uploaded to their Facebook, as it is scheduled through Meta Business Suite. All graphics were created through Canva.

Pair Eyewear

2022

Medium

2022

Medium •

Why Facebook’s Rebranding is Unnecessary and Dangerous

In today’s society, the need to use technology has become a part of our everyday lives. Whether it is for fun or as a part of a person’s career, it is hard to escape the death grip technology has on us. With this extreme use and need for technology comes the birth of social media; what was once a great way to keep up with friends and family has evolved into a social and working environment that all people feel the need to be a part of. But what if we take this need for technology and social media a step further? That is what Facebook’s founder and current CEO, Mark Zuckerberg has done within the past month. Facebook is taking a step in the wrong direction both with the company’s rebranding, and bold technological advancements.

Podcast Projects

2021-2022

These podcast episodes were created as a personal project for my Podcasting course in the Fall of 2021 and Intersectional Economies course in the Spring of 2022. The episodes were produced, scripted, researched, edited, and published on my own. Applications utilized throughout the production and publishing process include Adobe Audition, Riverside.fm, Google Docs, Microsoft Excel, Headliner, and YouTube.

The Knight News

CUNY Queen's College Student Newspaper

2021

The Knight News Content Creation

During my Fall 2021 Social Media Internship with The Knight News, I was tasked with creating multiple videos and graphics for the various social media pages. Below are links to view the posts I created on Instagram.

The Knight News Articles

These are the articles I have published during the Fall of 2021 semester.

Omicron variant: what should New York be concerned about? – The Knight News

As people across the globe continue to get vaccinated and now boosted as an effort to return to normalcy, the pandemic reminds us that it is far from over yet. Not only is there the threat of a COVID resurgence amid the holiday season, but now there is a new variant on the rise: Omicron. Although there is still much to learn about Omicron, here is what New Yorkers need to know and why we should remain concerned about the everlasting pandemic.

Omicron is the newest and possibly strongest variant

Harry Styles Spreads More Than Just Love On Tour… – The Knight News

Harry Styles, the UK singer that was once a part of the infamous british boy band One Direction is currently touring the states along with his special guest, Jenny Lewis. A majority of Harry’s fans, including myself, have been anticipating this moment for almost two years since the pandemic has postponed his tour which was originally planned for 2020.

Styles has made it clear since the beginning of the pandemic that he is in favor of combating COVID-19 with proper personal protective equipment